Introduction To a Great Customer ExperienceAuto Retailing for a New Generation
Consumers want a great buying and service experience from a dealer they can trust
Good Dealers want a way to stand out from the competition and retain their best employees
Manufacturers want to insure their products are represented professionally to the consumer
The Carfolks program ensures consumers, dealers and manufacturers all achieve their goals!
Carfolks.com is designed to assist dealers in:
- marketing to raise dealership visibility
- strengthening brand loyalty
- building transparency
- leveraging accountability to retain good employees
- reducing expenditures for hiring & training
- highlighting a stellar customer experience
- establishing a competitive advantage
Consumers know that most dealers will meet or beat any advertised deal. That means using “price” to draw in customers is becoming ineffectual. Consumers are now calling the shots and they are beginning to insist on a great customer experience when they buy or service a vehicle.
Many auto shoppers look for reviews to help them decide where to shop or buy their vehicle. When they see only positive reviews on a dealer’s website it confirms the dealer is not being honest with them and the consumer might take that dealer off their consideration list.
Many honest dealers use review platforms that allow manipulation and they often hide negative reviews. When consumers check other review sites and see negative reviews along some positive reviews they may feel the dealer isn’t being genuine and again the dealer risks losing a sale.
At Carfolks.com we take a different approach. We are dealer advocates but consumer accurate. We created a neighborhood to show the public that professionals exist to help them buy and service their vehicles at local dealerships. All reviews go live immediately but dealers on the Carfolks program get notified instantly of any review not meeting the dealers threshold score. Dealers have the ability to contact the customer, determine and implement the best resolution, and then get credit for fixing the issue. And, on Carfolks.com the dealer gets the last word.
No company is perfect, but when an issue arises does a company stand behind their products, services, and their people?
Carfolks.com provides the social evidence that many dealers truly do pride themselves on their customer service and want to do what is right for their customers.
Dealers now have a simple way to show their customers they care!
Dealers can now provide their people with a simple way to be accountable for the customer relationship and build their “brand” to sell and service more vehicles every month!
Carfolks invites dealers to leverage their customers’ loyalty in their marketing and become the most trusted and successful dealership in the area.
Getting started is simple for dealerships. The Carfolks teams helps build all the sales and service team individual pages and then Carfolks manages the customer invitation process which saves time, is more inclusive and provides a more transparent customer feedback process. Then everyday reviews from customers appear automagically on our site (and the dealership’s site) ready for dealerships to leverage their “Neighbor Approved Dealer” status.
Just call us at (216) 712-6712 to put the power of reputation marketing to work for you! We’ll be happy to give you a tour of the site and share all the benefits you gain from our program.
We wish you all the best,